Product design | branding
Connecting niche communities through design
project info
2025
Brief
Unityblend is a digital platform designed to connect people around shared passions — from travel and photography to sport and culture. It helps users discover, join, and engage with like-minded communities through curated categories, rich community pages, and a seamless joining process. Beyond the digital interface, Unityblend’s visual identity embodies the concept of “blending” — merging shapes, colors, and ideas into a cohesive whole.
description
As the digital designer working closely with the founder, I helped clarify the platform’s vision, define its personality, and build the design foundation for the product. My responsibilities spanned from shaping the overall structure and navigation to creating the visual identity, landing, category and product page layouts, and a consistent design system that could scale with the platform.
Starting from a blank slate, I designed and implemented core product functionalities alongside a cohesive design system that could scale with the platform’s growth. I introduced a modular card system for category browsing, crafted community pages with clear value propositions, and added storytelling elements such as seller quotes to make each community feel more authentic and engaging. The result was a platform with a clear personality, intuitive navigation, and a strong visual presence.
objective
The goal was to create a platform that was visually engaging, easy to navigate, and trustworthy. Key objectives included: Building a complete design system and brand identity from scratch. Making it simple for users to browse and join communities through intuitive categorization. Showcasing each community’s unique value with benefit sections and authentic seller quotes.
Outcome
The finished product transformed Unityblend from an idea into a fully realized platform with a recognizable identity. The category system improved discoverability, benefit highlights supported decision-making, and brand cohesion strengthened recognition and trust.
